Our core values are the fundamental principles, aligned with our brand promises, that guide the conduct and actions of our team, as members of our LATICRETE family.
“Values are like the compass I carry with me on my climbing expeditions — they show us the path to making the right decisions.”
-- David A. Rothberg, Chairman
Trust & Integrity
Our mutual trust is built on our integrity.
Trust, built on integrity and professionalism, enables us to rely safely on each other, with our colleagues and our customers.
At LATICRETE, we strive to do the right thing, we do what we say. We want to listen and to be listened to, and to be empowered through trust. We are committed to respecting and trusting each other
Passion & Commitment
Our passion and our commitment fuel our entrepreneurial spirit.
Passion is the engine of any individual and collective undertaking. Commitment is an investment for the long run, with humility, dedication, and perseverance, in good times and in bad times.
At LATICRETE, we strive for excellence and are proud of what we do, as we are building LATICRETE for many generations.
Innovation
We embrace innovation and change, for us and for our industry.
Innovation is a mindset, with driving forces of curiosity, creativity, willingness to change, take risk, and to challenge the status quo. It is a collaborative undertaking, built on science and market intelligence, to anticipate trends. It aims to design innovative and sustainable systems for the needs of the future.
Customer Centricity
Our customers are our shared priority.
Customer centricity is prioritizing customers in any decision we make, to improve their experience as well as meet expectations of their journey with us.
At LATICRETE, we are committed to aligning with our customers for their success, as their success is our success.
Growing Together
We grow individually, and we grow together as Team LATICRETE.
Our growth as a company and our personal growth are inextricably linked. Growing together as a diverse team leads to collective and personal achievements.
Our professional life is much more rewarding, as we help each other by working, learning, and developing together.
Caring
We care for each other, for our customers, and for our planet.
As human beings, our purpose is to contribute to the well-being of the people with whom we interact, in our personal and professional lives.
At LATICRETE, a family business, we are eager to assist and contribute. We care for ourselves, for our colleagues, for our customers, for our communities and for our planet.
Interested in learning more about our core values?
Dive into our values and see how we embody them daily — download our Values packet for a look at the attitudes, behaviors, and examples guiding our team.
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